Dos XX. I have to say I’m not a big fan of the beer, but I LOVE their branding. It’s so unique and has been successful in making Dos XX the “sophisticated beer” to drink. While Miller Lite and Bud Light has made it’s messaging about having fun, being crazy and surrounded by hot girls, Dos XX has done a complete opposite by making it the beer that’s for the well traveled and sophisticated. So cool.
A little trivia about the “most interesting man in the world”. His name is Johnathan Goldsmith, he’s 72 and is married to his wife Barbara who is his agent. 5 years ago, she got him the Dos XX gig. He is Jewish and grew up in the Bronx. Bottom line, he’s a pretty normal guy. On TV though, he’s tough, fearless, handsome, adventurous and is surrounded by beautiful women.
He is The Most Interesting Man In The World.