Sandra Lee


  • Over ten years of experience in creative brand and marketing writing for new products, promotional campaigns, social media, non-profit and business needs in retail, CPG, food/wine, beauty, family, lifestyle and tech.
  • Experience in blogging, content writing, short and long form article writing, tag lines and copywriting B2B and B2C.
  • Fluent in Spanish (read, write and speak).
  • Experience with WordPress and SEO.
  • Social media expertise including Facebook, Twitter, Instagram and Pinterest.



  • Mary Kay
  • Oracle
  • Maddie’s Fund
  • Always On Vacation
  • InVino
  • Where Dallas Magazine
  • DaySpa Magazine
  • MommyNearest
  • Red Tricycle



Blue Calypso Inc., Social Media Market Manager

  • Responsible for creative content to grow mobile user base in the Dallas community via social media outlets, events and promotional campaigns
  • Write and execute effective sponsorship proposals
  • Resident copywriter for existing campaigns, sales presentations and marketing materials

Unilever/TIGI Linea Division, Beauty (Hair Care) New Product Development Coordinator

  • Write marketing story and product concept, artwork direction, formula concept, packaging and new product planning.
  • Responsible for content including back copy, product name, promotional materials, sales presentations and sales sheets.
  • Spearheaded brainstorming to create product name, packaging copy, and product/market positioning within brands involving the creative, sales and brand management team.

Naterra International, Marketing Manager

  • Lead writer for all product descriptions, new line concepts, sales presentations and marketing materials for personal care product brands All That Glitters and Tree Hut.
  • Expanded All That Glitters account to the Hispanic consumer markets.
  • Conducted market research and developed competitive strategies to grow new market trends.

Master of Business Administration, Marketing, University of Dallas,
Irving, Texas; 2011
Bachelor of Arts, Speech Communication with emphasis in Human Relations, Minor in Psychology, Texas Christian University, Fort Worth, Texas; 2002