Resume

Sandra Lee
sands0415@gmail.com
www.sandraslee.com

SUMMARY OF QUALIFICATIONS

  • Over ten years of experience in compelling content creation, in-depth feature writing, and multi-platform storytelling for diverse brands and publications.
  • Proven ability to research, develop, and write engaging articles across a broad range of topics, consistently meeting editorial standards and deadlines.
  • Adept at independent work, managing multiple projects simultaneously, and generating original story ideas with strong journalistic initiative.
  • Expert in web copy, rigorous editing, and content optimization, with a solid understanding of digital outreach.
  • Proficient in WordPress; fluent in Spanish (read, write, speak); media trained with local TV appearances; social media expertise (Facebook, Instagram).

PROFESSIONAL EXPERIENCE

FREELANCE WRITER | 2016-Present

  • Author over 30 compelling articles and features for well-known and start-up brands across diverse sectors, including parenting & family, non-profit, travel, food & wine, beauty, and wellness.
  • Regularly pitched and successfully developed original story ideas, demonstrating strong journalistic initiative and adaptability to various editorial needs.
  • Produced versatile content formats for both print and digital platforms, including engaging round-ups, impactful personal essays, and in-depth features.

MOMMY POPPINS Calendar Editor & Social Media Manager | 2022-Present

  • Managed comprehensive event calendars for the entire Bay Area, ensuring timely, relevant, and high-quality local content.
  • Oversaw the editing and publication of submitted events from vendors, PR companies, and local attractions, maintaining strict editorial standards and accuracy.
  • Developed and authored extensive local and national content, including family travel guides, seasonal activity features, and weekend roundups.
  • Managed social media channels (Facebook and Instagram), including content calendar management and content creation (reels, stories), significantly expanding audience engagement.
  • As a key contributor, was instrumental in establishing the Bay Area site’s content and presence from inception.

EDUCATION
Master of Business Administration, Marketing, University of Dallas,
Irving, Texas; 2011
Bachelor of Arts, Speech Communication with emphasis in Human Relations, Minor in Psychology, Texas Christian University, Fort Worth, Texas; 2002