![\"\"](\"https:\/\/i0.wp.com\/27.media.tumblr.com\/tumblr_luo4zaUJ0C1r52bzno1_500.jpg?w=640\")
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Nike, the ultimate brand that says \u201cJust Do It\u201d. It speaks to us about willpower, energy, accomplishments, strength and individuality, yet it\u2019s just apparel and shoes. The brand has transformed itself to be the spokesperson for athletics, inner beauty, and going after what you want.<\/p>\n
What was once a brand that spoke to men, now has been super successful in speaking to women as well. The ad above describes that perfectly which is why I chose it to be my picture of the brand for this post. It talks about women being beautiful just how they are.<\/p>\n
The brand was started in the 60\u2019s by a man names Phil Knight who sold athletic apparel from the back of his car. The \u201cswoosh\u201d logo was developed in 1971 by Caroline Davidson in 1971 and represents the wing of the Greek Goddess NIKE. NIKE, pronounced NI-KEY, is the winged goddess of victory according to Greek mythology. She sat at the side of Zeus, the ruler of the Olympic pantheon, in Olympus. A mystical presence, symbolizing victorious encounters, NIKE presided over history\u2019s earliest battlefields. A Greek would say, \u201cWhen we go to battle and win, we say it is NIKE.\u201d Synonymous with honored conquest, NIKE is the twentieth century footwear that lifts the world\u2019s greatest athletes to new levels of mastery and achievement. The NIKE \u2018swoosh\u2019 embodies the spirit of the winged goddess who inspired the most courageous and chivalrous warriors at the dawn of civilization. (from Nike Consumer Affairs packet, 1996)<\/p>\n
He averaged about $12 billion in sales over the recent years.<\/p>\n